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The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets and best practices to grow and connect brands with their audience, then this podcast is for you.
Episodes
Friday Jun 13, 2025
Friday Jun 13, 2025
In this episode, L7 Creative’s Tom (CEO & Director of Brand Strategy) and Caroline (Social Media Manager) explore how brands can fight and win the battle to stand out in today’s crowded social media landscape.
📉 With organic reach declining and user attention at an all-time low, what can brands do to break through the noise?
🔥 Here’s what we cover:
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The real reason engagement is down—and why that’s an opportunity
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How to build an organic strategy that drives actual conversions
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The power of short-form video
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Why influencer culture is fading and content creators are rising
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What you need to know about social SEO and the state of hashtags
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How to leverage private communities for higher retention and loyalty
📲 Whether you’re running a B2B campaign or building a consumer brand, this episode will help you rethink your social strategy and focus on what actually works in 2025.
#OrganicSocialMedia #SocialMediaMarketing #ContentStrategy #ShortFormVideo #SocialSEO #DigitalMarketing #BrandEngagement #L7Creative #AdaptAndThrivePodcast
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