Adapt & Thrive: A Survival Guide for the Modern Marketer

Episode 11: Six Ways to Sell your Products to Millennials

They may get a bad reputation, but with Millennials holding the highest buying power of any other generation, you’ll want to market your product to these consumers, and in this episode of Adapt and Thrive, we’ll tell you exactly how to do that. From utilizing user-generated content to optimizing your Amazon storefront to implementing convenience service offerings, Tom and Kate reveal six ways to sell your products to Millennials. 

Episode 10: How to Market to Generation Z

If you are a business owner or marketer looking to sell to Gen Z, this podcast is for YOU. Tom and Kate debunk some common myths and reveal strategic tips on how to market to this thriving generation of current and future customers. We welcome our guest, Ali Turk, L7 Creative's Social Media Strategist, to get some insider knowledge straight from the mouth of a Gen Z herself. Get into the minds of Generation Z with episode 10 of Adapt and Thrive! 

Episode 9: Seven of the Biggest Digital Marketing Trends for 2022: PART THREE

Welcome to the final part of our three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. In part three, they list out some of the ways marketers can optimize their content for voice AI, discuss strategies for educational advertising, and finally, share the top THREE things consumers are looking for from brands heading into this year. 

Episode 8: Seven of the Biggest Digital Marketing Trends for 2022: PART TWO

Welcome to part two of our three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. In part two, they debunk trends number three and four: Event Marketing and AI in Marketing. 

 

 

Episode 7: Seven of the Biggest Digital Marketing Trends for 2022: PART ONE

Join us for part one of a three-part series where Tom and Kate reveal seven of the biggest digital marketing trends for 2022. They kick off this series with a breakdown of the "death of the cookie" and creative ways to collect customer data without relying on third-party tracking. From more creative ways to manually collect information about your customer, to using AI to generate and feed content off of that data, to setting up a "walled garden", you won't want to miss this one. It's time to adapt and thrive as we enter into a new year! 

Episode 6: Have you Protected your Brand Yet?

Is your brand fully protected? If you're a marketer or business owner and have named your brand, registered your URL, or designed your logo, but can't answer this question, then this episode is for you. Tom and Kate sit down with special guest, Mariana Noli as she shares some "war stories" of diverse trademark cases from her 20+ year-long career as an experienced International Intellectual Property Attorney. With the interconnectedness of the world we live in today, protecting your brand is more challenging, but more important now than ever. 

Episode 5: Part TWO of The OG on IG, Everything you Want to Know About Instagram Marketing

PART TWO of THE OG ON IG. Tom and Kate continue to share key strategies, algorithm updates, insider tips, and more around INSTAGRAM MARKETING. If you haven't listened to part one yet, head over to Episode 4: The OG on IG, Everything you Want to Know About Instagram Marketing (then come back here for part two).

Episode 4: The OG on IG, Everything you Want to Know About Instagram Marketing

KATE'S FAVORITE EPISODE YET. Are you using Instagram to its fullest potential? Do you know what the algorithm considers when showing content on the explore page? Did you know that Instagram no longer wants to be known as a photo-sharing app? Which of your specific posts have brought you the most followers? Are you using the correct types of hashtags? If you answered "I don't know" to any of the above questions then this podcast is for YOU. Tom and Kate switch places this episode as he interviews her on all things Instagram marketing, aka THE OG ON IG. Listen to part one now, and when you're done, head over to episode 5 for part two!

Episode 3: Four Marketing Mistakes Startups Make and How to Avoid Them

Join Tom and Kate, along with this week's guest, Patrick Mahaffey, as they list the top Four Marketing Mistakes Startups Make and How to Avoid Them. Patrick, a former member of Seal Team One, has an impressive roster of launching successful startups and currently serves as Managing Director for Valens Resource Group, a San Francisco-based consultancy. He is obsessed with building powerful companies by implementing incredibly targeted sales and marketing strategies, with a little dose of sweat and passion. If you're currently working for or leading a startup, or have the next big product or service innovation growing in the back of your mind, you won't want to miss this. 

Episode 2: Does Technology Change Brands OR Do Brands Change Technology?!

Episode 2 of Adapt and Thrives welcomes Tom and Kate's very first guest, L7 Creative's CTO and technological mastermind, Erik Ljung. Join this trio as they discuss and debate if technology changes brands or if brands change technology. Which side will you be on?!