878
Downloads
22
Episodes
The digital marketing landscape is changing faster than ever before, but, in today's competitive and connected marketplace, if you don’t adapt, you’re out. Join hosts, Tom Gallego, Author and CEO of award winning agency, L7 Creative, and Kate Houser, millennial social media guru, as they discuss (and debate) topics around how to survive as a modern marketer, with very special guests along the way. If you are on the hunt for trends in digital marketing, social media secrets and best practices to grow and connect brands with their audience, then this podcast is for you.
Episodes
Friday Jun 13, 2025
Friday Jun 13, 2025
In this episode, L7 Creative’s Tom (CEO & Director of Brand Strategy) and Caroline (Social Media Manager) explore how brands can fight and win the battle to stand out in today’s crowded social media landscape.
📉 With organic reach declining and user attention at an all-time low, what can brands do to break through the noise?
🔥 Here’s what we cover:
-
The real reason engagement is down—and why that’s an opportunity
-
How to build an organic strategy that drives actual conversions
-
The power of short-form video
-
Why influencer culture is fading and content creators are rising
-
What you need to know about social SEO and the state of hashtags
-
How to leverage private communities for higher retention and loyalty
📲 Whether you’re running a B2B campaign or building a consumer brand, this episode will help you rethink your social strategy and focus on what actually works in 2025.
#OrganicSocialMedia #SocialMediaMarketing #ContentStrategy #ShortFormVideo #SocialSEO #DigitalMarketing #BrandEngagement #L7Creative #AdaptAndThrivePodcast
Friday Oct 18, 2024
Friday Oct 18, 2024
In the final part of our L7 Marketing Machine™ series, Tom and Theresa discuss the Calibrate & Refuel Phase, where our team uses cutting-edge A.I., monitoring tools, and analytics to drive keen learnings and insights. In this phase, we keep tuning your campaigns to optimize greater payoffs and constantly refuel with new enhancements.
#digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcasts
Tuesday Jun 25, 2024
Tuesday Jun 25, 2024
In part 3 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Build & Run Phase, where our team of experts develops the big ideas that generate leads, conversions, and lifetime customers.
#digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy #marketingtips #marketing #marketingpodcast
Friday May 24, 2024
Friday May 24, 2024
In part 2 of our L7 Marketing Machine™ series, Tom and Theresa discuss the Brand Blueprint phase - the process of positioning your brand through our proprietary Marketing Machine™ methodology.
Hear their insights on conducting a comprehensive brand analysis to understand your unique strengths and opportunities in the market.
#digitaltransformation #digitalmarketing #digitalmarketingagency #SanDiegoMarketing #AudienceEngagement #MarketingROI #branding #brandstrategy
Tuesday Apr 23, 2024
Tuesday Apr 23, 2024
In the premiere episode of our L7 Marketing Machine™ series, uncover the secrets behind our transformative process for reinventing brands and driving explosive growth.
Join L7 Creative's CEO, Tom Gallego, and Marketing Director, Theresa Boxberger, as they pull back the curtain on this strategic marketing framework. Discover the origin story of how the L7 Marketing Machine™ was meticulously engineered to solve marketers' biggest headaches.
Tuesday Feb 06, 2024
Tuesday Feb 06, 2024
On this episode of Adapt & Thrive, Tom and Theresa discuss their favorite topics and trends from 2023. Plus, we take a look ahead to what we can expect from the world of marketing in 2024.
Friday Jun 16, 2023
Friday Jun 16, 2023
Join us as we navigate the exciting advancements in artificial intelligence that are reshaping the digital marketing landscape. Gain insights into the benefits of AI-driven strategies while exploring the challenges and ethical considerations associated with this powerful technology.
Monday May 22, 2023
Monday May 22, 2023
Is your brand on TikTok? If you have been wondering whether it's the right platform for your audience or how to use it, you'll want to check out our latest podcast: Everything You Wanted to Know About TikTok but Were Afraid to Ask.
Monday Jan 09, 2023
Monday Jan 09, 2023
Do you have an Amazon store and want to improve sales? On this episode of Adapt and Thrive, Kate and Tom walk you through eight strategies to implement for your Amazon marketing for 2023. From social media to SEO, and everything in between, we’ll give you the insights you need to thrive. Also joining the conversation is special guest, Mackenzie Routson, the Associate Paid Media Director at L7 Creative who has a wealth of Amazon marketing experience.
Friday Nov 18, 2022
Friday Nov 18, 2022
Part two of the ultimate brand repositioning guide! Have you analyzed your customer base recently? Do you know what signs to look for in your sales numbers? Most importantly, can you separate natural trends from bigger signs that you need to consider a brand repositioning? Listen to Tom and Kate give all the master knowledge in this epic two-part episode.